#24 International Health Forum 08.11.2019


All years


How to perfectly design a personalized and balanced Consumer-Approach

The key aspects:

  • Which priority does the topic Artificial Intelligence have in your future business?
  • Which potential do learning machines, individualized sensors and interactive bots offer for your personal customer approach?
  • How do you find the right balance between AI-driven digital communication and the personal contact with your partners?
  • How should you strategically prepare for the scenario "Health and Artificial Intelligence"?

Extraordinary speakers with an excellent international background are presenting the following topics:

  • Facing the Potential of Artificial Intelligence - Striking a Balance between AI Tools and the Human Touch
  • Artificial Intelligence and Business Strategy - Road and Tools - Bots and Sensors and a fictive OTC Scenario
  • How Industry is using Artificial Intelligence to cope with Big Data
  • The Artificial Intelligence Imperative - A Practical Roadmap for the OTC Pharma-Business
  • Artificial Intelligence- the Stethoscope of the 21th Century - A Vision for the OTC Industry

You may look forward to valuable impacts for your company strategy and to pleasant conversations with the speakers and guests in an exclusive ambiance.


Das 24. International Health Forum
Jonnie Penn
Prof. Aleksandra Przegalińska
Dave McCaughan
Dr. Anastassia Lauterbach
Dr. Bertalan Meskó
Andreas Arntzen
Alexander von Reibnitz
Lilian-Susan Wilke


Jonnie Penn

Jonnie Penn, Doctoral Scholar Research Cambridge University, Google and MIT Fellowship and AI Expert, Cambridge/United Kingdom

Jonnie Penn is the No. 1 bestselling author of the New York Times, an internationally acclaimed keynote speaker, television personality and Rausing, Williamson and Lipton Trust PhD student researching artificial intelligence (AI) at the University of Cambridge.

He is a member of the Berkman Klein Center for Internet & Society at Harvard University, a fellow of the Royal Society of the Arts and Project Development Lead at the Leverhulme Center for the Future of Intelligence. He was a fellow of the MIT Media Lab, Google and the British National Academy of Writing (via Pembroke College). He volunteers in the P7004 Working Group of the IEEE and the MIT Media Lab/IEEE's Council on Extended Intelligence (CXI).

Jonnie is passionate about helping others discover the purpose of her work by (re)contextualizing seemingly rapid civic, technological and economic trends. His latest research relates to the future of work for millennials and post-millennials in the Fourth Industrial Revolution. He has worked as an expert for the United Nations, the European Parliament and the British House of Lords, as well as for global corporations and NGOs.

He co-organized the AI for Social Good Workshop at NeurIPS 2018 and will co-organize the same event at ICLR 2019. His thoughts on the future of AI research have recently been featured in The Economist, IBM Think Leaders, PwC and other journals.


Prof. Aleksandra Przegalińska

Research Fellow MIT Massachusetts Institute of Technology, Boston/ USA

Aleksandra Katarzyna Przegalińska-Skierkowska, born in Warsaw, is a Polish philosopher and doctor of humanities. Aleksandra Przegalińska graduated from the Institute of Philosophy at the University of Wroclaw with a Master's degree; she was a PhD student at the Philosophical Institute of the University of Warsaw and a Fulbright scholarship holder, where she studied at the New School in New York from 2008 to 2009.

Currently, Prof. Dr. Aleksandra Przegalińska is a visiting researcher at the Center for Collective Intelligence of the Massachusetts Institute of Technology in Boston. In Poland, she is professionally associated with Kozminski University. At the IAB-Interact Advisory Board Forum in Warsaw, an international conference for digital stakeholders, Aleksandra Przegalińska gave a lecture entitled "Human-Machine Interaction - How to Talk Best to Machines".

Together with Dariusz Jemielniak, she is the author of the first Polish study programme dedicated to artificial intelligence in management. Prof. Dr. Aleksandra Przegalińska wrote a book entitled "Virtual Beings. How phenomenology has changed artificial intelligence." at the University of Krakow in 2016.


Dave McCaughan

Chief Strategy Officer Artificial Intelligence Agency, Bangkok/ Thailand

After a decade as a children's storyteller in his native Sydney Dave McCaughan joined the marketing world when began working for global advertising agency McCann Worldgroup. He spent nine years building their strategy planning and market research division in Australia and then in 1995 moved Asia. Based in Bangkok, Hong Kong and Tokyo for two decades Dave built the Strategy Planning divisions of McCann across Asia and at different times also acted in country management roles.

In 2015 Dave created his own consultancy based out of Hong Kong called BIBLIOSEXUAL which helps brand understand the intersection of people, brands and media and the narratives that drive their interaction.In 2016 Dave co-founded a virtual consultancy called Ai.agency that uses artificial intellugence based tools to understand what narratives matter and how to leverage them is building brand stories.

In 2017 Dave also joined Xpotential as a part time senior consultant Some of the brands for whom Dave has helped build Asia and global brand stories and strategies include Coca-Cola, Nestle, L'OREAL, Cathay Pacific, Shiseido, Otsuka, Unilever, Menarini, UBER.


Dr. Anastassia Lauterbach

Dr. Anastassia Lauterbach, Multi-Supervisory Board Member, AI and Cybersecurity Expert, Founder, Bonn/ Germany

Dr. Anastassia Lauterbach is an international supervisory board member, technology entrepreneur and expert in the fields of Artificial Intelligence and Cybersecurity. Her company, which operates under the 1AU-Ventures brand, advises Fortune 500 organizations and start-ups on growth issues. Dr. Anastassia Lauterbach is a member of the supervisory boards of easy jet, Dun & Bradstreet and Wirecard AG.

Dr. Lauterbach was born in the Soviet Union and is a German citizen. She studied linguistics, Slavic languages and psychology and holds degrees from the Universities of Moscow and Bonn. Lauterbach worked at McKinsey & Company, Daimler Chrysler Financial Services and joined T-Mobile International in 2006 as Executive Vice President Group Strategy and Divisional Director for Technology and Innovation.

Lauterbach joined Qualcomm in 2011 as Senior Vice President for Business Development Europe. In late 2013, she began investing in American technology startups and founded Lauterbach Consulting and Venturing GmbH (1AU-Venture), a boutique advisory firm] to fully focus on board and advisory mandates. In 2018, Lauterbach published "The Artificial Intelligence Imperative. A Practical Roadmap for Business".


Dr. Bertalan Meskó

Dr. Bertalan Meskò, Director of the Medical Futurist Institute, Budapest/ Hungary

Dr. Bertalan Meskò, PhD is the Director of The Medical Futurist Institute analyzing how science fiction technologies can become reality in medicine and healthcare. As a geek physician with a PhD in genomics, he is also an Amazon Top 100 author. He is also a Private Professor at Semmelweis Medical School, Budapest, Hungary.

With 500+ presentations including courses at Harvard, Stanford and Yale Universities, Singularity University's Futuremed course at NASA Ames campus and organizations including the 10 biggest pharmaceutical companies, he is one of the top voices globally on healthcare technology.

Dr. Meskò was featured by dozens of top publications, including CNN, the World Health Organization, National Geographic, Forbes, TIME magazine, BBC, and the New York Times. He publishes his analyses regularly on medicalfuturist.com.